About Project

The post-modern movement evolved from knowledge of modernism and an utter rejection of it, afterward.
Saqqakhaneh art school was a modern Persian school that exposes its maximal details inspired by the Persian industry, besides intertwining religious and traditional ornamentations. Through its industrial soul, the color pallet is arranged by neutral colors.

To push this school forward, we have tried to push its maximals to their extremes for reaching “unity in diversity” (minimal approach) and exposed it to a sharp color pallet to re-invigorate objects of everyday life.

This collection included 11 different types of furniture vibrant from this idea. 3 decorative objects were inspired by a collection of Saqqakhaneh master artist Parviz Tanavoli. They are human but summarized in 3 parts; intellection, volition, and ego.
The tables and other furniture are adapted from religious and traditional ornamental shapes with vibrancy and the eccentricity of a post-modern movement.

They are all made from MDF material as a routine material for making everyday use furniture but fully colorized.

• Upload images:
  Title: 00-a80fd7b6
  Title: 04-65bc9c73
  Title: 05-c5ed19f8
  Title: 03-94e9b18b
  Title: 01-e6315c3b
  Title: 02-6c91027a
  Title: 06-434cd84f
  Title: 07-638f684f
  Title: 08-7b15ce38
  Title: 09-a8465001
  Title: 10-619e841e
  Title: 11-41b9cb52
  Title: 12-59baee23
  Title: 13-f983c41e
  Title: 14-727ff40a
  Title: 15-721e28e5
  Title: 16-f1b22383
  Title: 17-f578c03d
  Title: 18-da8c76de
  Title: 19-1261fda7
• Designers/architects: Parham Elahi
• Company: Modam section
• Nominations: Furniture design: series | Furniture: collection
• Short description of the project:

  Saqqakhaneh is a spiritual public place that is made for water-thirsty passersby. The water is placed between religious and superstitious ornaments.
  If we metaphorically consider modern humankind as a thirsty passerby of the Saqqakhaneh who tries to feed himself spirituality, a designer should provide him with this necessity.
  In Iran’s modern art movement, tradition and religion were people’s pendants which were intertwined by industry in Saqqakhaneh Art school.
  Nowadays we are fulfilled by industrial soul objects that surrounded us. We are empty of our colorful beliefs that we used to live with them.

  This collection aims to reinvigorate the habit of the modernist lifestyle.

  TORANJ's name has been given from Persian carpet design element that shows up ‘Unity in diversity” in the center by arranging eye-catching colors.

Designers/Architects

Parham Elahi

Company

Modam section